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AI Visual Systems  |  Ethno Exhibitions

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Curator’s Bio

 

Dragan Nandor Jovanovic (b. 1968, Novi Sad / Neusatz / Újvidék) is a curator and media manager working across the Balkans, Hungary, and Austria. He holds a degree in Public Relations and a B.A. in Media Management, with an academic background in sociology and globalization studies. In international projects, he uses the name Nandor as part of his professional identity.

 

His expertise in Balkan ethnographic heritage is particularly strong in the field of traditional musical instruments, with additional knowledge of folk costumes, utilitarian objects, and decorative artifacts from the region.

 

He actively collaborates with artisans and makers across the Balkans and welcomes contact from individuals working in traditional costume making, embroidery, weaving and kilim production, woodcarving, as well as other utilitarian and decorative crafts, ethnographic gifts, and souvenirs.

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Over the years, I have worked closely with master instrument makers and have personally engaged in the crafting of instruments, gaining insight into both traditional methods and contemporary adaptations. I am familiar with the historical construction principles of instruments such as the frula and the gusle, as well as with modern refinements that respond to current performance standards. For a closer look at this dimension of my work, I invite you to visit the Craftsmanship section.

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Alongside his curatorial practice, Nandor has developed a strong, hands-on engagement with artificial intelligence, approaching AI both as a technological medium and as a cultural phenomenon. In parallel with his curatorial work, Nandor has published several books exploring human–AI relationships and the philosophical implications of emerging technologies, including "From AI to BI and Beyond ". In addition to his work on artificial intelligence and human–AI relationships, he has written and published four specialized books on business English for speakers of Chinese, Italian, Spanish and Hungarian seeking to improve their professional communication in English.

 

This engagement with AI is expected to meaningfully inform and complement his work with traditional ethnographic exhibitions, enabling new forms of presentation, interpretation, and audience engagement through careful application, while preserving the integrity of the exhibited heritage. Building on this approach, Nandor actively invites individuals and organizations engaged in the intersection of artificial intelligence, exhibition design, and gallery environments to explore potential collaboration, particularly in further developing and complementing the presentation of the Balkan Traditions Concept as an integrated curatorial framework.

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Alongside his cultural and curatorial work, Nandor has built substantial experience within international business environments.

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Over the years, he has participated in and organized numerous professional engagements, trade fair presentations, and business delegations across Europe and Asia, including India and China. His work has involved coordinating international sourcing, facilitating commercial partnerships, and guiding entrepreneurs through complex global markets.

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This background has provided him with a deep understanding of business structures, cross-cultural negotiation, and strategic positioning within diverse economic environments...

I am not certain how this photograph of my parents ended up here...

However, since it has appeared, it shall remain.

After all, every story has a beginning — and apparently, in my case, it began with elegance and a motorcycle.

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The Origin of My Nickname - Nandor​

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Some of you may wonder why, in my otherwise Serbian name and surname, Nandor appears in the middle.

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The answer is simple. It is not an affectation, nor a decoration. It is a name I earned in friendship, carried through experience, and ultimately affirmed by acquiring Hungarian citizenship alongside my Serbian one. 

 

Obtaining Hungarian citizenship was possible on the basis of my grandparents having been born in Hungary and my command of the Hungarian language. Under Hungarian law, these two qualifications entitled me to apply for and receive citizenship.

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Since I very much looked like an Austro-Hungarian general, my friends gave me the nickname Ferdinand. Soon after, because I was playing guitar in a Hungarian cultural and ethnographic society, they switched it to the Hungarian version of the name — Nándor. The name stayed with me, and over time I embraced it as part of my identity.

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So today I am Dragan Nandor Jovanovic.

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Nandor is not just a symbolic addition. It is an additional layer woven into my original identity.

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That is the full story.

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And, as for the resemblance — here is my graduation portrait at eighteen, reimagined as an Austro-Hungarian general:

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